About Me
I started my career reporting for newspapers like the Los Angeles Times, took a 6-year detour into veterinary medicine driven by curiosity, and ultimately returned to marketing where my creative heart belongs. I love the sheer variety of this industry, spanning content, social media, lifecycle, and product marketing. With a versatile background, I’m always eager to dive into something new.
My Expertise
Writing/Editing
Delivering compelling, audience-focused long-form content, thought leadership, and editorial copy that drives action and tells your brand's unique story.
Email Marketing
Designing high-converting email nurtures, onboarding sequences, and newsletters proven to boost open rates from 12.8% to 40.3%.
Lifecycle Marketing
Nurturing users at every touchpoint from initial welcome series to churn prevention by aligning automated campaigns with real user behavior and health signals.
Product Marketing
Bridging product, sales, and marketing to launch go-to-market strategies that translate complex features into clear, customer-centric value propositions.
Sales Collateral
Creating high-impact one-pagers, sales decks, and product sheets that equip sales teams to communicate value and close deals faster.
